Keys Webinar - In Search of Empathy- April Jeffries

Empathy…don’t underestimate it. This one quality has the power to change the trajectory of conversations, businesses, and lives. Have a listen to this webinar where I join my fellow colleagues to discuss the impact of empathic connections on the lives of the people that use our products and services.” -April Jeffries

“This Ipsos webinar series is dedicated to helping their clients better understand the dynamics of today as they prepare for tomorrow.

The focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.

In this session, the speakers will be taking time out to explore how we can stay tuned to people’s daily lives and build our understanding from different angles. What do their everyday stories tell us about their hopes and fears? Where can we find new inspirations for how we target and talk to them? And how can we better connect the information at our disposal with the big decisions organizations and brands need to take about their direction of travel?”


April Jeffries, an empathy activist, has over 30 years of marketing and strategy experience. April is passionate about applying her skills and talents to new audiences and increasing engagement with existing demographics. Having designed and implemented marketing, strategic and tactical plans in leading industries, including food and beverage, wine and spirits, technology, and education, successfully, she has paved roadmaps in senior marketing roles. As a leader of multi-member teams in multiple roles, April’s work with development teams helped energize nine brands in six categories with a total of $1.5B in sales.

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