The Empowered Women Series - Opportunity in Adversity with Julie Roehm

Image from

“There are t-shirts that say, ‘Underestimate me. This will be fun,’ and that was exactly how I approached life.” If this sentence doesn’t encompass the attitude and story of Julie Roehm, we don’t know what does.

Julie Roehm, Chief Marketing and Experience Officer at Party City, was recently featured in the ‘Empowered Women Series’ in a talk about Opportunity in Adversity.

In this discussion, Julie shares her thoughts and experiences with Purnima Thakre, about her adventurous and exciting career.

Julie is no stranger to adversity and has been fierce and determined since a young age. As portrayed by her anecdotes, Julie has always been one to take adventurous yet calculated risks in order to create a long-lasting positive impact in the companies she works for. Julie shares her perspectives on workplace culture, dealing with adversity, jumping into new industries with confidence and poise, asking questions and listening, and building a successful team. Her experience in industries are varied- automotive, big-box retail, services, and consulting. She has been able to push every limit from the marketing perspective in every industry. Exuding an air of confidence while also maintaining humility is a difficult task to achieve — and Julie is able to achieve that with the utmost ease.

You can watch Julie’s talk with Purnima below.




Insights from Leaders is a platform where people with a vision can share their ideas and insights.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Rex is going long on people being together

Why Corporate Culture and the Cubicle Farm Doesn’t Work For Me Anymore

Working from Home… Things Could Be Worse

Survive Your Trial Period in a High-Demanding Work Environment

Time Bandits: Who They Are, How to Find Them, and How to Take Charge

How to Conduct Effective Phone Interviews: Part One

Lesson 3–4 Creative Innovation

How I took Project Management Professional (PMP) exam online in 2 months for the first time?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Insights from Leaders

Insights from Leaders

Insights from Leaders is a platform where people with a vision can share their ideas and insights.

More from Medium

Trentuno Ventuno interviews Carlo Boccadoro

6 Ways AI Can Increase Donor Funding

7 difficult interview questions and how to respond to them in your next interview

What I learned from creating a set of visualizations by hand