Align to Win — Translating Values into day-to-day Business Practice — Dr. Joyce Avedisian

Insights from Leaders
3 min readSep 7, 2020
Photo by Anne Nygård on Unsplash

Dr. Joyce Avedisian — a catalyst for cultural change and superior performance, currently serves as President of Avedisian Management Consultants. Dr. Avedisian is an organization effectiveness consultant, coach, and trainer, with over three decades’ worth of experience, across multiple industries.

Having authored the book Reflecting God’s Character in Your Business, Dr. Avedisian is a firm believer of using god’s principles as a guiding light toward sustainable growth and profitability in business.

We set up a conversation with Joyce to learn more about her beliefs.

Joyce, your view on business practice is rather unique. What advice do you give to business leaders who lack the know-how of translating values into day-to-day practice?

“Let me start by sharing a short story. A wise woman who was traveling in the mountains found a precious stone in a stream. The next day she met another traveler who was hungry, and the wise woman opened her bag to share her food. The hungry traveler saw the precious stone and asked the woman to give it to him. She did so without hesitation. The traveler left, rejoicing in his good fortune. He knew the stone was worth enough to give him security for a lifetime. But a few days later he came back to return the stone to the wise woman.”

“I’ve been thinking,” he said, “I know how valuable the stone is, but I give it back in the hope that you can give me something even more precious. Give me what you have within you that enabled you to give me the stone.”

“Faith-based business leaders are usually pulled in two directions. They want to reflect God’s character and values in their leadership and business. But, on the other hand, they want to optimize their productivity and growth. Too often the pressure to make a profit pushes those goals into center stage and makes values feel like an after-thought. Yet I believe values provide the anchor for choosing what is right and excellent, rather than what is expedient. As Mark Twain said “always do what is right. It will gratify half of mankind and astound the other.”

“For faith-based business leaders who lack the know-how in translating God’s principles into day-to-day practice, I would love to share the proven framework and tools I’ve used to make this happen. It is a four-step process called ‘Align to Win’. The four steps are Focus, Unite, Integrate, and Innovate.

“Leaders want to be perceived as credible, competent, and trustworthy. My proven approach enables them to enhance their credibility and set the standard for employee engagement and exceptional customer service.

“Perhaps Einstein best summarizes my message to your audience, ”Try not to become a man or woman of success, but rather try to become a man of woman of value.” I think that’s a life-transforming decision.”

Thank you so much for sharing, Joyce. This was truly insightful and valuable information.



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