Successful Strategy to Search for a New Agency During the Pandemic - Joanne Davis

Photo by Markus Winkler on Unsplash

Joanne Davis, a highly connected industry leader, has been working to optimize client — agency relationships for many years. She is known for her highly unique approach to her work. Her trade mark is integrity and she always aims to ‘save the marriage’ before finding a new agency partner for her clients. The COVID pandemic forced Joanne to revisit successful strategies of finding the best agency for her clients. Here she shares some insights.

The environment that the world is in today is unlike anything we have ever experienced. It has affected all parts of our lives in many ways we never could have imagined. We no longer go into work, but rather into our living rooms. We do not see our co-workers or clients face-to-face, which has most definitely complicated the workspace.

But alas, we must prevail. Alex Rodriguez recently spoke on a VaynerX “Marketing for the Now” episode and what he said resonated with me:

“The pandemic is nothing more than a rain delay. Keep your head in the game, stay focused and prepare for when the delay is over. This way you close like a champion.”

Finding a new agency during COVID-19 is not as easy as it could be before the pandemic, but there are certainly ways we can approach it that will let us ‘close like a champion’. This starts with living by new principles.

Always keep these notions in mind:

Principles

Apply to all reviews but require extra attention now:

1. Take sufficient time to consider why you want the review/search. Clearly define what you need that a current roster agency or internal group can’t provide. What’s working and not on both sides — client and current agencies.

2. Clarity on what type of agency you need and which should be the focus, data driven, digital first language, etc.

3. Think about the long list of agencies that might fit your needs. For media, if you need a global agency of scale, there are a finite number. But for other types of agencies there are thousands and unless your knowledge of the market is current, you need time to explore the universe directly or with help.

Whatever your choices are, make sure you take the time to analyze, don’t rush to a new agency before really understanding all the issues, and having worked on solving those, before moving on.

Visit Joanne Davis Consulting or connect with Joanne on LinkedIn.

--

--

--

Insights from Leaders is a platform where people with a vision can share their ideas and insights.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to add Google Analytics to WordPress?

5 Benefits of Using Video and Animations in your Content Strategy

Do you have a go-to story? One you like telling over and over.

Why brand name should get trademark registration in India?

The Immersive Marketing Experience

What Makes People Subscribe and Unsubscribe From Email Newsletters

Basics of Marketing are Boring, But they are effective

James Bond: How to keep old brands fresh

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Insights from Leaders

Insights from Leaders

Insights from Leaders is a platform where people with a vision can share their ideas and insights.

More from Medium

A Wish of a Lifetime in Carmel-by-the-Sea

The Art of Negotiating Online

Gotchi — the first Web 3.0 Work Marketplace based on a work-to-earn concept.

Aurassence: Exploring Spiritual Essence