Leading With Conscience: E-Alternative Solutions - Jacopo D’Alessandris

Insights from Leaders
2 min readFeb 11, 2021
Jacopo D’Alessandris the CEO & President of E-Alternative Solutions and team
Jacopo D’Alessandris the CEO & President of E-Alternative Solutions and team

Jacopo D’Alessandris is a conscientious global leader with vast experience in consumer goods products. He strives to innovate and build legacy brands that withstand and adapt to consumers’ changing needs. He is currently the CEO of E-Alternative Solutions, an incubator of new technologies and products in alternative categories such as CBD and e-Vapor.

“In his current role, Jacopo directs all functions of the E-Alternative Solutions enterprise, including strategic development, sales, marketing, and corporate citizenship.

“Since joining EAS in 2016, D’Alessandris has grown the company from a single brand to a brand incubator, specializing in highly regulated, emerging industries with a focus on alternative options for the adult consumer. He has overseen the launch and expansion of two distinct vapor franchises: Cue® Vapor System (Cue), which in 2017 was recognized by Convenience Store News as a Best New Product in the Electronic Cigarette & Vapor Products category; and Leap®, a nicotine-salts-based vapor system that has become one of the leading brands in the US and won the 2021 Category Captain Award for e-cigarettes from Convenience Store News.

“While building EAS’s portfolio of vapor products, D’Alessandris has distinguished the company by cultivating deeply collaborative relationships with retail partners, vigilantly marketing EAS products only to adult smokers, and prioritizing zero nicotine options in each and every flavor. Under his stewardship, EAS has undertaken a leading role in the creation of sensible vapor industry standards and regulations, helping to create the Vapor Technology Association (VTA) marketing standards.

“A native of Milan, Italy, Jacopo speaks four languages and holds a Master of Science in Management from the Stanford Graduate School of Business (MSx Sloan Fellowship). He lives in New York City with his wife and two children.”

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